TMForum: Digital Transformation Week
Power to the Edge - The Human Factor
TMForum's flagship event brought together our industry’s visionaries, innovators and trailblazers. Sharing how-to knowledge, and collaborating to overcome challenges and uncover new opportunities.
How it started
In crafting the visual identity for TMForum’s digital transformation event, our design team embarked on a journey to encapsulate the essence of innovation, connectivity, and futuristic possibilities. Understanding the pivotal role that aesthetics play in communicating the event’s overarching theme, we began by brainstorming key visual elements that would resonate with the transformative nature of the digital era in a human centred world. The team drew inspiration from sleek and modern design principles, seamlessly blending vibrant blue hues with clean lines to evoke a sense of dynamism and progress. The choice of a contemporary font conveyed a forward-thinking mindset, while strategically placed geometric shapes symbolized the convergence of various technologies.
It doesn't stop there!
Expanding on this commitment, we went the extra mile! Over the course of the event, our focus was not just on providing solutions but empowering marketers to elevate their exposure to unprecedented heights. Solutions include:
Powerpoint Presentations
Elevate your sales pitch with our expertly crafted PowerPoint design. We merge compelling visuals, concise content, and brand consistency for a dynamic presentation that captivates and drives impactful sales conversations.
Whitepapers
Crafting a compelling whitepaper for our client involves merging expertise and creativity. We design a visually appealing layout, integrate impactful visuals, and ensure consistent branding for effective communication.
UI & UX
Revamping the website involves a strategic redesign. We enhanced user experience, modernize aesthetics, and optimise functionality for a refreshed online presence that aligns seamlessly with their brand vision and goals.
Motion Graphics Banners
Transform your brand's online presence with our captivating motion graphics banners. We blend dynamic visuals and engaging animations, creating eye-catching banners that enhance user engagement and convey your message effectively.
Signage
Elevate your space with our expertly designed signage solutions. We combine creativity and functionality to craft visually striking and informative signs that leave a lasting impression on your audience.
Video Editing
Refine your story through our video editing expertise. We meticulously cut, enhance, and synchronize footage, adding effects for a polished final product that captivates and communicates your narrative seamlessly.
Brochures
Craft a compelling narrative with our brochure design. We blend engaging visuals, concise content, and cohesive branding, creating a visually appealing and informative piece that leaves a lasting impression on your audience.
Branding
We can just simply transform your event with our branding expertise. We strategically integrate logos, brands and themes, creating a cohesive visual identity that resonates with your audience and leaves a lasting impression.
Core Colours
DTW BLUE
R0 G162 B218
C69 M14 Y1 K0
#00a1da
DTW MIDNIGHT BLUE
R126 G6 B255
C88 M64 Y52 K59
#192a32
DTW GRAY
R155 G159 B162
C38 M27 Y27 K6
#9b9fa2
Consisteny is Key
To ensure consistency across all mediums, we meticulously curated a comprehensive design system that incorporated the visual elements into a cohesive whole. This system extended from digital assets such as event websites and social media graphics to physical collateral like banners, signage, and promotional materials. The colour palette, typography, and iconography were carefully chosen to resonate with the target audience and convey a unified brand message. The result was a visually striking and easily recognizable visual identity that not only captured the spirit of digital transformation but also served as a powerful tool to enhance brand recognition and engagement throughout the event.
Impressed!
Schedule an introductory meeting with us
During this meeting, we can delve into your project, explore our services, review relevant previous projects, discuss our rates, and explore potential collaboration